Plumbing businesses today are well known for their high
call-out fees and expensive charges.
Any Plumbing business that charges
excessive fees will soon become known in their locality and their plundering
ways will attract such bad word of mouth (WOM) advertising from unhappy
customers that their plundering ways to their clients will soon cause their
plumbing business to plummet beyond salvaging.
So if you have in the past been accused of plundering by
excessive charging on your call out fee to people in urgent need of your
services, you will be well on the way to causing your small plumbing business
to plummet. A plummeting plumbing business is not a profitable business to be
in!
Word of Mouth Plundering
of Clients is Bad
If you are guilty of charging excessive fees to a once-only
client that has found themselves in a health-and-safety situation like a
leaking or over-flowing toilet and you charge them excessively because you
think you can get away with it this time, the repercussions can come back and “bite-you-on-the-nether
end” and cause your small business to plummet to depths you won’t previously have
experienced. Or ever want to again.
That seemingly innocent and unimportant-looking client can
cause your business to go bankrupt.
What is Plundering?
The Oxford English Dictionary (circa 1964) describes
plundering as:
Plunder: vt &n. 1. Rob (place, person) forcibly of
good, esp. as in war; rob systematically; steal, embezzle, (goods, or abs.).
2. N. Violent or
dishonest acquisition of property; property so acquired: (sl) profit, gain.
Hence ~ ern. {circa 1630, F G plunder, lit.rob of household effects }
So as you can see, plundering is not a nice thing to do and
is definitely not socially acceptable.
Three ways to be
fully compensated without being labeled a plundering plumber:
It is only fair and right that any plumber advertising as a
24 hour service receives fair and reasonable compensation for being hauled out
of bed at 2am to stop a toilet from dripping. They deserve to be compensated
for their inconvenience. Especially when
so many of these problems could have been fixed during normal business hours.
1. If you advertise your plumbing business as a 24/7
business then it is only fair to say in the advert that there is an after hour’s
call fee that applies.
2. When you take the phone call you need to tell them that a
callout fee of however-many-dollars you charge applies. They will then have the
option of accepting or declining your services. Once they have accepted this
fee, they are then not at liberty to bad-mouth your services and usually don’t.
3. Always give the client an invoice stating what you have
done including the time you have spent on their job. If you require parts to
complete the repair or installation, traveling time needs to be included. If the invoice is paid in cash, then mark on
the invoice that it is paid with thanks.
By protecting your business reputation by not becoming known
as a plundering plumber your business will not plummet.Construct profits wisely for long-term plumbing success.
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24 Hours Plumbing
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