yellow pages advertising: secrets that boost yellow page ad response.

yellow pages advertising: secrets that boost yellow page ad response.
Hi Everyone,
Well, I'm back on my soapbox.

Yellow Pages are the most essential of advertising places for all trades working in the Building Industry. Why? Because when people have a problem they need fixed NOW, they turn straight to the YP if they don't have any other means of contacting the required tradesperson.

The only way you can beat the YP is to have your business card in their 'hot-little-hands' already. How do you do that? By going up each and every street you are working in to deposit a business card into the letterbox's. For this use, they don't have to be 'prime' cards - just professionally produced cards. I really don't recommend home-done cards on your PC's because these are rarely professional looking so are not perceived as being valuable. Where if you have a 'proper' business card even though it is on inferior, low-cost card done by a printer, it is still seen to be more valuable than any flyer or anything else not professionally produced.

But if you don't want to do that, then make sure your YP Ad works for you. What makes a good YP Ad? Then read all about them BEFORE your next YP Ad becomes due. If you have good information, you are more likely to make better decisions and save yourself time and money.

Warmly,
Jan-ConstructingProfits
www.constructingprofits.com