How to Make a Good Flyer

How to make a good flyer will depend on what you want to achieve with the flyer. There are any number of ways to make a flyer that is most likely to achieve what you want it to do, but there is absolutely no point in making one type of flyer when another type would have been more suitable for the target audience.

I believe most of us are familiar with the term “pearls before swine” which is not being derogatory to anyone just that it best describes what I am trying to say.  Trying to make an all-singing, all-dancing flyer for someone who just wants to know where they can reach a plumber for example is more likely to succeed if it is a simple black text on white paper.

On the other hand, you wouldn’t want to build an expensive house by picking a Builder that you came across from a black and white flyer in your letterbox. A better way to describe this type of flyer would be “horses for courses”. In other words, you don’t send a Pony to run a Steeplechase.

If you are a handyman looking for those extra little jobs locally then all you need is a white paper flyer with all your details written in black, easy to read typeface. These flyers are usually 3 to a page of A4 size paper and can be placed horizontal or vertical depending on what you want to say in your advertisement.

Now if you are a Builder wanting to build the next town mansion, you want to start off by displaying your capabilities and class. After all, would you give a building project to any business that was too frugal to pay for an expensive full sized, glossy and coloured flyer? No, neither would anyone else.

If you are a Builder and want to build quality homes then you will need a good flyer to display your capabilities. A good way to do this is to ask the owners of previous homes that you have built for their permission to showcase their home on your coloured, glossy flyer. Most people would be delighted to know that they are living in a ‘show home’ because it gives enormous prestige to them among their friends and family. Pride can be a wonderful asset when massaged correctly.

These high-class flyers must be printed by a printer and they are expensive. It is more expensive though to cut-corners and try to make them cheaply. A good flyer of this calibre is not put into letterboxes. It is usually provided to Architects and Engineers in your city and nearby towns that you are willing to work in. These businesses then keep your flyer on their books and ask you to quote on their jobs as and when they come up. These are a good source of work and as time and your reputation increases, so do the offers and the prices you are able to charge for your work.

So the best way to make a good flyer is to design and print it aimed squarely towards your target market.