Building Contractors and the Yellow Pages

Every country has their version of the yellow pages. In some areas, countries /states / regions the yellow pages is so thick with entries it is incredibly hard to stand out and be noticed. So how do you make your ad more noticeable than everyone else's?

As strange as it sounds, this is definitely a case of when 'less is more'. If you want to check for yourself, pick up your copy of the yellow pages now and thumb through it taking note of what catches your eye and where it's placed. This will give you a fair idea of what you need to request of your yellow pages rep when they next visit you.

Do you know when the newest version of Yellow pages in your area is due? If not, then check in the front of the phone book because it usually says in there when they get updated. If you don't have any idea of when your ad falls due again you probably won't have enough time to think carefully about what type of ad you want and what you want included or excluded from last years ad.

The yellow pages are THE one book that every building contractor should be listed in. Many towns these days have several versions of phone books and business directories available and if you can afford it, or if you have found in the past that you got a fairly good response from them then go for it too but you still need to be listed in the official yellow pages phone book as well. Don't do away with the official yellow pages because if you do you may well end up with a very small income for the year. A year with hardly any work coming in is no fun. Just ask someone who has made that mistake once and I'll guarantee you they don't do it again