What happens When Greed is Renamed?

Hi Everyone,

I had a very interesting email from a Plumber this morning and we discussed the difference between greed and competitiveness. Have a look at this video here:



Because I think the confusion caused by changing the meaning of greed to competitiveness is wrong. Greed to me is when people take more than they need or could use simply because they can. Just because you can, doesn't mean you should.

Now I don't believe there is anything wrong with building a bit of fat into a business. Without it occassionally, no business would be able to survive. But excessive profits sort of kills-the goose-that-lays-the-golden-egg if you get my drift.

What are your thoughts?

Warmly,
Jan
www.constructingprofits.com