Thursday, February 21, 2008

Why is it often Mums who have to call a Plumber?

Hello Everyone,
So many phone calls to Plumbers come from Mums! Why is this so? Is it because they are supposed to have more time to do these jobs or is it because the 'man of the house' hates to admit he has a problem he can't fix? I often suspect it's the later. Somehow, mums seem much more capable of getting the attention of a Plumber quicker than men do. Does this indicate that our Plumbers are more 'woman' focused. Quite likely ~ they are often very gentlemanly and feel more comfortable dealing with a woman who has a problem and needs it fixed ASAP. Either way, a good idea for Plumbers advertising could be to make their YP ad stand out more to women if maintenance is the basis of their business.

This also could apply to all tradespeople who's business is maintenance focused as it is more often the women who make the initial inquiry.

If you are looking for some interesting video clips on other Plumbers, go to http://www.plumbersmarketing.org/ or if you want to see some Building Contractor videos, go to www.constructingprofits.com/videos. They provide some good insight both for the home handyman and professional tradespeople.

Warmly,
Jan

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