Hi Everyone,
How much information do you get from your customer's when they contact you? Do you know the best information to get and how readily they will give it to you?
But more importantly, precisely how to use it to get the most use out of it? If you don't, then you have likely spent a heap of money on advertising only to leave the largest proportion of it 'on the table'.
OK, so you have just done an advertising campaign and you have had heaps of new customers arrive at your business. Some of them have just made contact by phone and quotes and others have been straight-up jobs. Every new customer who contacts you, is one you need to get some information from.
If it's a phone call for a quote, then you need to collect: Name, address, phone numbers (landline and mobile) and ask them if they have an email address.
If the customer wants a job done then you need to collect all the above, and then make sure they go into a customer database along with their job number, the price they paid and how they paid, see if you can get a birthday (or their favourite pets birthday) from them because you are running a monthly competition and the birthdates are drawn at the beginning of every month and they will receive the winners name via their email address. This birthday competition comes with free movie tickets (hey, for the long-term customer they are about to become, these movie tickets are cheap at the price! ~ just remember how much you paid in advertising to get them to you)
This then gives you the opportunity and a legitimate reason to send them a newsletter every month. And because you are still in contact with them your name is at the forefront of their mind. When someone asks them "Do you know...." they say yes and recommend you to their friends. People talk so you may as well give them a good reason to talk about your great service!
But this means of advertising is far cheaper and longer lasting than any Newspaper Ad, isn't it? I mean for the price of 2 movie tickets per month ($40 X 12 = $480:00 per year) and for all the opportunities you have to offer them new products along the way, you are now on your way to having a very successful business with a lot of friendly customers recommending your services.
Life can be very sweet indeed!
Warmly,
Jan-ConstructingProfits
Saturday, October 21, 2006
Friday, October 20, 2006
We couldn't get the CD done
Hi Everyone,
When I was in Sydney, I had an interview all lined up with a very interesting lady by the name of Tessa Stowe. Unfortunately, she came down with a chronic Bronchitis attack and we had to postpone the interview until December/January. We are going to make this interview into a low-priced CD for you so that you can learn some conversational ways to sell your service.
But here's some details in case you would like to preempt the December/January time-slot.
Article: "What to Say When Asked For a Discount"
To get this FREE article, plus a subscription to the monthly
Sales Conversation Newsletter, visit
http://www.salesconversation.com
Have a nice weekend everyone!
Warmly,
Jan-ConstructingProfits
www.constructingprofits.com
When I was in Sydney, I had an interview all lined up with a very interesting lady by the name of Tessa Stowe. Unfortunately, she came down with a chronic Bronchitis attack and we had to postpone the interview until December/January. We are going to make this interview into a low-priced CD for you so that you can learn some conversational ways to sell your service.
But here's some details in case you would like to preempt the December/January time-slot.
Article: "What to Say When Asked For a Discount"
To get this FREE article, plus a subscription to the monthly
Sales Conversation Newsletter, visit
http://www.salesconversation.com
Have a nice weekend everyone!
Warmly,
Jan-ConstructingProfits
www.constructingprofits.com
Thursday, October 19, 2006
Now this is seriously good Advertising!
3M-Security-Glass-Advertising
Hi everyone,
As some of you may already know, I went to a marketing seminar in Sydney last weekend. It was absolutely brilliant and I learnt so much.
I will shortly be able to put a live chat section on our website so you can have free access to me to ask whatever marketing / business question you would like to have answers to. This is a free service to you because I want to be able to help you grow your business and earn more profits while working less hours. I have a lot of great ideas, products and resources and I want to know which ones would be of most help to you. I decided the best way was to find a way to simply ask you by talking with you personally.
The next thing after that to happen on our site is video. You will be able to receive videos from me ~ and emails still ~ so we will be able to communicate much better on a wider scale. And I'll be able to show you how you too can add video to your websites. It is my belief (based on what I picked up at the seminar) that in the next 1-3 years 30-60% of all information received on the Internet will be via video. Big call but the groundswell has gathered momentum where it is no longer "just something that the nerds do" but is readily and easily available for all. If anyone is interested in learning more, then here is my affiliate link: http://www.infomercialtoolkit.com/cmd.php?af=506932 and if you just click on it, you can read all about it for yourself. Because I haven't yet had a chance to put that link into one of my pages, please don't share it around. It's just for you.
Can you think of how having your very own video infomercial could skyrocket your profits? My mind boggles at the opportunities that this technology opens up for us! As with everything I offer to you, I always trial things first ~ so, 'watch this station' ~ I've always wanted to say that :-)
An update on the 'petrol pills'. Frankly, I'm seriously impressed with them. I'm getting an extra quarter tank from each fill-up and my little Toyota Starlet has so much 'zing' that when I went up to Brisbane 3-4(?) weeks ago, I was travelling along on the M1 motorway and was passing one of those "B"-Trains that travel between Sydney-Brisbane daily - when I noticed the car was rocking ~ like it does when there's a strong wind blowing~ and I looked about to see from the trees which direction it was blowing from. Well, the trees weren't moving. I looked down at my speedo and I was doing 130. Blimey! I nearly had kittens~ because I didn't have my foot hard on the accelerator at all. My little green mean-machine was hurtling along much faster than I was comfortable with. But if I was doing that just to pass a "B"-train, how fast must he have been travelling? I know, there's no excuse but I did wonder.
In short, I highly recommend trying out the 'petrol pills' for yourself and you can access them here: http://www.constructing.myffi.biz/
Now don't go trying to break that safety glass to get the cash out. Isn't it good advertising though? That's what is called demonstrating your product confidently.
Look after yourselves everyone,
Warmly,
Jan -ConstructingProfits
www.constructingprofits.com
Hi everyone,
As some of you may already know, I went to a marketing seminar in Sydney last weekend. It was absolutely brilliant and I learnt so much.
I will shortly be able to put a live chat section on our website so you can have free access to me to ask whatever marketing / business question you would like to have answers to. This is a free service to you because I want to be able to help you grow your business and earn more profits while working less hours. I have a lot of great ideas, products and resources and I want to know which ones would be of most help to you. I decided the best way was to find a way to simply ask you by talking with you personally.
The next thing after that to happen on our site is video. You will be able to receive videos from me ~ and emails still ~ so we will be able to communicate much better on a wider scale. And I'll be able to show you how you too can add video to your websites. It is my belief (based on what I picked up at the seminar) that in the next 1-3 years 30-60% of all information received on the Internet will be via video. Big call but the groundswell has gathered momentum where it is no longer "just something that the nerds do" but is readily and easily available for all. If anyone is interested in learning more, then here is my affiliate link: http://www.infomercialtoolkit.com/cmd.php?af=506932 and if you just click on it, you can read all about it for yourself. Because I haven't yet had a chance to put that link into one of my pages, please don't share it around. It's just for you.
Can you think of how having your very own video infomercial could skyrocket your profits? My mind boggles at the opportunities that this technology opens up for us! As with everything I offer to you, I always trial things first ~ so, 'watch this station' ~ I've always wanted to say that :-)
An update on the 'petrol pills'. Frankly, I'm seriously impressed with them. I'm getting an extra quarter tank from each fill-up and my little Toyota Starlet has so much 'zing' that when I went up to Brisbane 3-4(?) weeks ago, I was travelling along on the M1 motorway and was passing one of those "B"-Trains that travel between Sydney-Brisbane daily - when I noticed the car was rocking ~ like it does when there's a strong wind blowing~ and I looked about to see from the trees which direction it was blowing from. Well, the trees weren't moving. I looked down at my speedo and I was doing 130. Blimey! I nearly had kittens~ because I didn't have my foot hard on the accelerator at all. My little green mean-machine was hurtling along much faster than I was comfortable with. But if I was doing that just to pass a "B"-train, how fast must he have been travelling? I know, there's no excuse but I did wonder.
In short, I highly recommend trying out the 'petrol pills' for yourself and you can access them here: http://www.constructing.myffi.biz/
Now don't go trying to break that safety glass to get the cash out. Isn't it good advertising though? That's what is called demonstrating your product confidently.
Look after yourselves everyone,
Warmly,
Jan -ConstructingProfits
www.constructingprofits.com
Friday, October 13, 2006
This is a joke site
Rich Satire - Celebrity Pitchman
Hi Everyone,
Because todays subject is serious, I thought I would lighten it up first by making you smile ~ :-)
I have been 'el slako' again this week because I'm getting ready to go to a BIG seminar in Sydney later today. The proceeds of which go to the Ovarian Cancer society. If you have ever been unfortunate enough to know someone who is or has been affected by this terrible affliction, then I'm sure you will appreciate that it is a good cause.
The seminar will be dealing with a wide variety of marketing techniques and methods ~ so 'stay tuned' for more info next week.
Another advantage for me is that I'll get to spend some time on Monday talking "Sales Conversation" and hopefully, have a CD available in the next 2 weeks detailing how you can just talk your customer into using your services. And that's all there is to good salesmanship ~ good conversation.
Have a nice weekend everyone and I'll be in touch more next week.
Warmly,
Jan - ConstructingProfits
www.constructingprofits.com
Hi Everyone,
Because todays subject is serious, I thought I would lighten it up first by making you smile ~ :-)
I have been 'el slako' again this week because I'm getting ready to go to a BIG seminar in Sydney later today. The proceeds of which go to the Ovarian Cancer society. If you have ever been unfortunate enough to know someone who is or has been affected by this terrible affliction, then I'm sure you will appreciate that it is a good cause.
The seminar will be dealing with a wide variety of marketing techniques and methods ~ so 'stay tuned' for more info next week.
Another advantage for me is that I'll get to spend some time on Monday talking "Sales Conversation" and hopefully, have a CD available in the next 2 weeks detailing how you can just talk your customer into using your services. And that's all there is to good salesmanship ~ good conversation.
Have a nice weekend everyone and I'll be in touch more next week.
Warmly,
Jan - ConstructingProfits
www.constructingprofits.com
Thursday, October 05, 2006
What are your thoughts on this suggestion?
OptusNet News
Hi everyone,
Here's an interesting suggestion ~ what do you think about this idea?
I think it holds merit because it is putting a more mature individual into the workforce so hopefully they will be just that bit more responsible.
I am not saying that most younger apprentices are irresponsible but I am a big believer in Education and learning. In my humble opinion, no learning is ever wasted and should always be encouraged.
The difference between school life and reality is often a big step for kids today too so if they were that bit older, they would adjust faster with fewer issues.
My preference though would be for them to start their apprenticeships in years 11 and 12 so they get some of the theory out of the way and start working with a theoretical background to the jobs they are asked to do.
This would then make them better apprentices for any contracting businesses to employ first off so perhaps you as a contracting business may be more inclined to give them employment? What do you think of that idea?
Regards,
Jan -ConstructingProfits
Hi everyone,
Here's an interesting suggestion ~ what do you think about this idea?
I think it holds merit because it is putting a more mature individual into the workforce so hopefully they will be just that bit more responsible.
I am not saying that most younger apprentices are irresponsible but I am a big believer in Education and learning. In my humble opinion, no learning is ever wasted and should always be encouraged.
The difference between school life and reality is often a big step for kids today too so if they were that bit older, they would adjust faster with fewer issues.
My preference though would be for them to start their apprenticeships in years 11 and 12 so they get some of the theory out of the way and start working with a theoretical background to the jobs they are asked to do.
This would then make them better apprentices for any contracting businesses to employ first off so perhaps you as a contracting business may be more inclined to give them employment? What do you think of that idea?
Regards,
Jan -ConstructingProfits
Have you looked?
Hi Everyone,
Well, it's nearly time again that 'the silly' season begins. The last trimester of the year often ends up being a frantic session of too many parties, too many jobs that 'have to be finished' by Christmas and everyone ends up time short. And then many places have to have their yellow pages ad ready to go for the beginning of the new year.
So do you know when your YP ad is due again?
If not, all you have to do is look in your local area phone book. It is advertised there and is probably quicker than looking up the accounts.
Warmly,
Jan-ConstructingProfits
www.constructingprofits.com
Well, it's nearly time again that 'the silly' season begins. The last trimester of the year often ends up being a frantic session of too many parties, too many jobs that 'have to be finished' by Christmas and everyone ends up time short. And then many places have to have their yellow pages ad ready to go for the beginning of the new year.
So do you know when your YP ad is due again?
If not, all you have to do is look in your local area phone book. It is advertised there and is probably quicker than looking up the accounts.
Warmly,
Jan-ConstructingProfits
www.constructingprofits.com
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