Marketing Tips and Advice - StreetSmart Marketer

Marketing Tips and Advice - StreetSmart Marketer

Hi Everyone,

As some of you know, I am part of a Worldwide Information Products Mentoring Programme under the directions of Bob Serling. Another member of this small group is Michael Hepworth AKA the "Street Smart Marketer" and in this weeks issue he deals with some information that I think is well worth your time to read.

Especially the part about cutting prices. When you lose a job through being under-cut by a competitor, look to see what extra value you can offer instead of feeling 'forced' to cut your prices too.

Just as a suggestion for you guys, why not look at doing a contra deal or JV or whatever you want to call it, but have you ever thought it may be an idea to "team up" with another business to extend whatever services it is that you offer now?

Lets just say you are a contract Tree Lopper. Why not team up with a lawnmowing service to clean up the grounds after you have lopped the Tress? A Plumber could team up with a pest inspecting business, a builder could team up with a Landscaping business and An Electrician could team up with an Air-Conditining supplier or 'Fridgie etc etc and the list of extra services you could offer could really expand everyones businesses.

That way, no one has to cut prices to get the work, everyone's business expands at full price and everyone's customers benefit.

The other advantage to offering the extra services, is that you take the focus off the price of the job and give your customers more choices.

Anyway I strongly recommend reading "The StreetSmart Marketer" as I think you will find the information interesting.

Warmly,
Jan-ConstructingProfits
www.constructingprofits.com